Social Media Marketing requires more than the random postings about your great sale, latest product or a shameless plug in the local paper. Social media marketing is easily a full-time job, and for good reason. Here are 20 ways to optimize your social media strategy.
1. Choose the right platform
There are hundreds of social media platforms, which means there are many options beyond Facebook, Google GOOGL +0.36%+, Twitter TWTR -0.49%, Instagram and YouTube. Take some time to see which platforms are best for your business and limit them to five max. No full-time employee has time to manage anything more, and you may find you’re a better fit for an underdog platform than Pinterest.
2. Use analytics
There are also hundreds of tools to analyze your social media campaign success and failures. Use them. Don’t just collect reports; read them, translate them and turn them into action.
3. Post timely
Know the best days and times to post for your industry and demographics. For many businesses, this is Monday through Friday at around 10am and 4pm. However, this will vary depending on who you’re targeting. New Start Technology does the research for you.
4. Build a relationship
Don’t just preach at your audience, but engage them, get them involved and always promptly reply to outreach. Social media isn’t a soapbox, but a tool for engagement. It’s a two-way street.
5. Use images
People are becoming more attracted to images such as infographics or easily digestible videos like those on Vine. Make use of color, but don’t overdo it. If you make a video, make sure it’s professional and high quality.
6. Make social media special
Offer truly desirable things like discounts and giveaways solely to people who follow you on social media. They should be getting something out of being your fan or liking your page.
7. Only bite off as much as you can chew
It’s all about quality, not quantity, and there’s no point joining every site that pops up just to spread yourself too thin. Choose your best social media matches and give them the attention they deserve.
8. Don’t treat it like a personal site
Just because you have 1,000 Facebook friends on your personal site and they always like your inspirational posts doesn’t mean you’ll succeed as a business poster. These are two entirely different arenas, so respect the difference.
9. Hire New Start Technology to manage you social media.
In an ideal world, you’ll make room in the budget to hire an experienced social media manager full-time, New Start Technology helps keep your expenses low wile positioning your company in front of your target audience. We work magic and in a fraction of the time anyone else can. It’s a real job and deserves real attention.
10. Know when to call it quits
If you’re just not performing well on a particular site no matter who’s to blame, know when to end it. Just like any other bad relationship, nobody is benefiting from dragging it out. Fix it or quit it, but make a choice.
11. Build business alliances
Figure out other businesses that complement yours but aren’t direct competitors and show them some love on social media. You’re all in this together, and you never know when you could use an ally.
12. Don’t entertain the trolls
Once your social media following gets big enough, you’ll have a few trolls and baiters. Handle them professionally, and know when to publicly respond, when to let it go, and when to delete their comments. Each action has a time and place.
13. Don’t sync your phone
If you’re still the one overseeing social media for the business, it can easily turn into a 24/7 project. Don’t let it. Don’t sync your business social media sites to your phone, unless it’s a business-only phone that’s turned off at a certain hour. Taking work home with you is never healthy.
14. Don’t use it as a sales platform
It’s pretty obvious why a business is on social media: To improve sales, whether directly or through building customer relationships (which will hopefully lead to more sales). However, this isn’t a direct sales platform so don’t treat it that way. Instead, foster relationships and provide information or entertainment for free.
15. Flesh out your profile
Fill out every possible corner of your profile, whether it’s the brief requirements of Google+ or the massive ones of MySpace. This is where your business’ personality is developed and it’s important for brand reputation and management.
16. Build social media into your business plan
Whether you’re a startup or a solid corporation, you should still have a business plan in place for growth. Implement social media into it and set goals for different time periods. This is how you’ll see if social media is worth it for you.
17. Make fans want to see your posts
This seemingly simple advice is the toughest. What would you want to see as a fan or friend? Find “sticky” posts that have viral potential and people want to share.
18. Make it easy to share
Along with number 17, make it as easy to share your posts as possible. Link them to a landing page on your website, another social media site (Facebook and YouTube play together nicely) or your blog. If it’s easy for someone to just click and share, they’re more likely to do so.
19. Strike a personal/professional balance
You don’t want to get too personal, but you don’t want to seem stiffly professional either. This is a precarious balance to strike, but when done well, makes fans think they “know you” in the right way. Don’t let emotions get the best of you and save that for your personal site.
20. Grammar matters
Check, double check, and have someone else check each and every things you put on social media. An embarrassing typo can cause a world of hurt and is easily avoidable. Have you ever left the “L” out of “public service?” Some guffaws are just too easy.
MAY 14, 2014 The Little Black Book of Billionaire Secrets